Package · three products · up to 25% off

Market Domination

I want to own my market. I need to understand it, price to win, and go to market better than anyone. Includes Competitive Intelligence, Pricing Strategy and Go-to-Market Strategy. A five-page Unified Strategic Brief that connects the findings across all three and resolves any tensions between them. From $16,875, up to 25% off the three products bought separately.

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Why a packageUp to 25% off

THE IDEAStrategic problems never live in one domain. Three products that answer one question together, plus a unified brief that resolves the tensions between them.

WHAT YOU SAVEUp to 25% off the three products bought separately. Published, like everything else.

WHAT YOU GET THAT SINGLES DON'TA five-page unified strategic brief that joins the three deliverables, and one consultant trained on all of them.

Published prices apply to companies up to $100M in revenuePricing

What is in the package.

Each product ships complete, with its own evidence locker. The package adds the brief that joins them.

From $7,500

Competitive Intelligence

Who are we really competing against, are we winning or losing, and what should we do about it?

Covers: CEO Action Agenda · Market intelligence · Per-competitor dossiers covering business, product, customer, · Standalone battlecards, one per competitor

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From $7,500

Go-to-Market Strategy

We have a product or an idea. How do we get it into the hands of paying customers?

Covers: Target market definition with total, serviceable, · Ideal customer profile with firmographic and · Positioning and messaging architecture · Channel strategy

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From $7,500

Pricing Strategy

Are we leaving money on the table, and what should we actually charge?

Covers: Current pricing assessment · Willingness-to-pay analysis by customer segment with · Competitive pricing benchmarking with feature-value mapping · Pricing model recommendation

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Tell us the decision. We will tell you if the package fits.

If one product answers it, we will say so and you will pay for one. If three questions are really one, the package is the better deal and we will say that too.

Market Domination

What is in the package.

Competitive Intelligence

Go-to-Market Strategy

Pricing Strategy

Tell us the decision. We will tell you if the package fits.

Tell us what you're facing.